Moral marketing: delivering bold, data driven, niche content.
I have a clear eye for aesthetic layouts with intuitive navigation that puts the user first and decreases cognitive load. I make new websites feel familiar. I have a vast knowledge with a background in marketing analytics, ADA compliance, and improving organic reach.
Does your business exist if no one knows about it?
In a world that favors monopolies, I believe in the power of small business and freelancers, in the people who can cut through the hegemony, in the goods and services that put people first. I market what people need to the groups that need them. I use data to connect people with the services that can change their lives for the better, and empower local businesses through transparency and training.
Community over competition. Always. Let's fight the good fight together.
BRAND & WEB AUDIT - $750
A Consultation (up to 2 hours): we'll talk about your current and ideal clients, goals, brand voice, strengths, pressure points. I'll bring questions and push to get deeper and more crystalized, granular insights. Audits are best done with this foundation.
Audit of Top Level Pages: I'll methodically go through your website for L1 and L2 pages to check for things like basic ADA compliance, brand voice, wireframes and layouts, areas of poor user design, and more
Video: A screen record of these friction points with explanations of why they're friction points and suggestions of action items
List of Action Items: sorted by priority, this will be a relatively extensive list (pending your website's needs)
Strategy Document: A short list of things to do to improve governance, build long term SEO, and maintain a strong brand voice
30 min Debrief: I'll be available to answer any questions you have
WEB BUILDING - $55 per hr.
This is a long process that is custom tailored and quoted to each individual. It involves a detailed discovery period. Some things covered in the discovery phase are:
Your brand identity and voice
The tone and messaging you want to convey
The resources that you have to manage your site after I'm done (I don't want to set you up on a platform that isn't user friendly to you)
Marketing priorities and financial restrictions
Business and functionality needs
Key products and services
SEO: meta descriptions, meta titles, keywords
ADA: compliant colors, fonts, header tags, alt text
Content: writing and strategy
Skinning, formatting, etc
Integrated tools and functionality
Strategy, visual style guides, etc.
CONSULTING - $55 per hr.
With a background in digital storytelling, advertising to niche markets, and an eye for long tail conversions and SEO strategy, I'm available to be pulled on as a consultant to either serve as a strategist, project manager, or other support role.
Decreasing the user’s cognitive load
Creating an intuitive UX that makes the new feel familiar
Creating content with a bite: making sure media is unique, bold, and true to brand, boasting a clear value proposition
Data-driven strategy: being nimble and adaptive in response to what the data tells us
Creating creative, empathetic human narratives through visual storytelling and striking digital assets
ANALYTICS - $60 per hr.
From advanced Google Analytics to predictive analytics, brand monitoring to sentiment analysis, I'm incredibly helpful at designing, implementing, and analyzing a data-driven marketing strategy, providing the framework to deploy targeted and personalized marketing treatments. From retroactively assessing campaign efficacy to building predictive models to forecast consumer behavior, I can help you set up your business for better monitoring, give meaningful insights, identify opportunities and leads, and ultimately help you reach greater success.
New Jersey Parents of Developmentally Disabled Adults is an advocacy website created by a mother of an adult child with disability. What started as a Facebook group grew into a large network of resources for parents trying to navigate counterintuitive, poorly structured state websites as they seek funding and care for their children.
META DATA & SEO
Being a smaller organization, its ability to be organically found without SEO strategy is small. To be more prominently and clearly featured on search engine results pages (SERPs), the following were added:
Short and long tail keywords
Keyword heavy meta titles
The former website did not secure usage permissions for the images they used. I sourced and created a small database of digital assets for them to use royalty free for commercial usage.
UX DESIGN & VISUAL REBRAND
Refined the web architecture around intuitive UX design, modernize layout, colors, and font choices for a clear visual hierarchy and skim friendly content.
Both to bring them up to legal standards and to help them better serve their target and secondary audiences of those with or caring for those with disability, several measures were taken. This included:
Consistent header tags
Content rich hyperlinks
Color contrast compliant color pallets
Hot off the Press
- Premiere Pro, Adobe Spark, Lightroom
- Instagram, Facebook, Youtube, Eventbrite, Tumblr, Twitter
- Wix, GoDaddy, Weebly, WordPress, Drupal, Squarespace, Browser Stack
- SEO implementation, Google Analytics, Hotjar, My Data Studio, Google My Business, Brandwatch, MozBar
- Trello, Active Collab, Podio
- Mailchimp, Slack, Hipchat
- MS Word, Excel, Outlook, Powerpoint
- Qualtrics, Google Forms
- Microsoft Dynamics (NAV), Google Drive Suite, Crystal Reports