Web Marketing

Moral marketing: delivering bold, data driven, niche content. 

I have a clear eye for aesthetic layouts with intuitive navigation that puts the user first and decreases cognitive load. I make new websites feel familiar. I have a vast knowledge with a background in marketing analytics, ADA  compliance, and improving organic reach. 

Does your business exist if no one knows about it?

In a world that favors monopolies, I believe in the power of small business and freelancers, in the people who can cut  through the hegemony, in the goods and services that put people first. I market what people need to the groups that need them. I use data to connect people with the services that can change their lives for the better, and empower local businesses through transparency and training.

Community over competition. Always. Let's fight the good fight together.

Portfolio

NJPDDA

 

New Jersey Parents of Developmentally Disabled Adults is an advocacy website created by a mother of an adult child with disability. What started as a Facebook group grew into a large network of resources for parents trying to navigate counterintuitive, poorly structured state websites as they seek funding and care for their children. 

www.ndpdda.com

META DATA & SEO

Being a smaller organization, its ability to be organically found without SEO strategy is small. To be more prominently and clearly featured on search engine results pages (SERPs), the  following were added:

  • Short and long tail keywords

  • Meta descriptions

  • Keyword heavy meta titles

IMAGE SOURCING

The former website did not secure usage permissions for the images they used. I sourced and created a small database of digital assets for them to use royalty free for commercial usage. 

UX DESIGN & VISUAL REBRAND

Refined the web architecture around intuitive UX design, modernize layout, colors, and font choices for a clear visual hierarchy and skim friendly content.

ADA COMPLIANCE

Both to bring them up to legal standards and to help them better serve their target and secondary audiences of those with or caring for those with disability, several measures were taken. This included:

  • Alt-text

  • Consistent header tags

  • Content rich hyperlinks

  • Color contrast compliant color pallets

Hot off the Press

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ALL BUT CODING

Intuitive UX, striking imagery, and bold copy. I'm you're one stop shop for small business digital marketing. If you're looking for your "unicorn" that can do it all, look no further.

Software

ADOBE SUITE

- Premiere Pro, Adobe Spark, Lightroom

 

SOCIAL MEDIA

- Instagram, Facebook, Youtube, Eventbrite, Tumblr, Twitter

 

WEB BUILDERS

- Wix, GoDaddy, Weebly, WordPress, Drupal, Squarespace, Browser Stack

 

ANALYTICS

- SEO implementation, Google Analytics, Hotjar, My Data Studio, Google My Business, Brandwatch, MozBar

PROJECT MANAGEMENT

- Trello, Active Collab, Podio

COMMUNICATION 

- Mailchimp, Slack, Hipchat

 

SCREEN RECORDING

- Camtasia

 

MICROSOFT OFFICE

- MS Word, Excel, Outlook, Powerpoint

 

RESEARCH

- Qualtrics, Google Forms

 

DATABASE MANAGEMENT

- Microsoft Dynamics (NAV), Google Drive Suite, Crystal Reports

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LIFE FAVORS THE BOLD. CONTENT AS REAL AND UNAPOLOGETIC AS YOU.
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sageorville@gmail.com   |   Western Massachusetts

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