BRAND & WEB AUDIT - $750

Are you reaching your niche? Could your site be better? ​ Your brand is only as strong as it's perception. ​ How many people won't even consider a Buick because they assume it's for old drivers? (somehow being reliable and durrable has become a bad calling card). Buick even had to start an ad campaign to combat this. If prospective clients can't find you, don't know what you do, or worse, believe something untrue about your company, then it doesn't matter what you actually sell. ​ A clean site which clear CTAs, user design, and SEO will bring you more customers and will boost conversion rates. With a Masters in digital marketing and marketing analytics and years of marketing work​ under my belt, I know a thing or two about web design. This includes:

• A Consultation (up to 2 hours): we'll talk about your current vs ideal clients, goals, brand voice, strengths, pressure points. I'll bring questions and push to get deeper and more crystalized, granular insights. Audits are best done with this foundation.

WEB BUILDING - $55 per hr.

This is a long process that is custom tailored and quoted to each individual. It involves a detailed discovery period. Some things covered in the discovery phase are:

• Your brand identity and voice
• The tone and messaging you want to convey
• The resources that you have to manage your site after I'm done (I don't want to set you up on a platform that isn't user friendly to you)
• Marketing priorities and financial restrictions
• Business and functionality needs
• Key products and services

CONSULTING - $55 per hr.

With a background in digital storytelling, advertising to niche markets, and an eye for long tail conversions and SEO strategy, I'm available to be pulled on as a consultant to either serve as a strategist, project manager, or other support role. My main guiding principles are:

1. Decreasing the user’s cognitive load
2. Creating an intuitive UX that makes the new feel familiar
3. Creating content with a bite: making sure media is unique, bold, and true to brand. Media should be capable of cutting through homogeny while showing a clear value proposition to the viewer
4. Data-driven strategy: being nimble and adaptive in response to what the data tells us
5. Through visual storytelling and striking digital assets, creating creative, human stories that you can’t help but empathize with

ANALYTICS - $60 per hr.

From advanced Google Analytics to predictive analytics, brand monitoring to sentiment analysis, I'm incredibly helpful at designing, implementing, and analyzing a data-driven marketing strategy, providing the framework to deploy targeted and personalized marketing treatments. From retroactively assessing campaign efficacy to building predictive models to forecast consumer behavior, I can help you set up your business for better monitoring, give meaningful insights, identify opportunities and leads, and ultimately help you reach greater success.