Web Marketing
Moral marketing: delivering bold, data driven, niche content.
I have a clear eye for aesthetic layouts with intuitive navigation that puts the user first and decreases cognitive load. I make new websites feel familiar. I have a vast knowledge with a background in marketing analytics, ADA compliance, and improving organic reach.
Does your business exist if no one knows about it?
In a world that favors monopolies, I believe in the power of small business and freelancers, in the people who can cut through the hegemony, in the goods and services that put people first. I market what people need to the groups that need them. I use data to connect people with the services that can change their lives for the better, and empower local businesses through transparency and training.
Community over competition. Always. Let's fight the good fight together.
Services
BRAND & WEB AUDIT - $750
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A Consultation (up to 2 hours): we'll talk about your current and ideal clients, goals, brand voice, strengths, pressure points. I'll bring questions and push to get deeper and more crystalized, granular insights. Audits are best done with this foundation.
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Audit of Top Level Pages: I'll methodically go through your website for L1 and L2 pages to check for things like basic ADA compliance, brand voice, wireframes and layouts, areas of poor user design, and more
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Video: A screen record of these friction points with explanations of why they're friction points and suggestions of action items
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List of Action Items: sorted by priority, this will be a relatively extensive list (pending your website's needs)
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Strategy Document: A short list of things to do to improve governance, build long term SEO, and maintain a strong brand voice
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30 min Debrief: I'll be available to answer any questions you have
WEB BUILDING - $55 per hr.
This is a long process that is custom tailored and quoted to each individual. It involves a detailed discovery period. Some things covered in the discovery phase are:
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Your brand identity and voice -
The tone and messaging you want to convey -
The resources that you have to manage your site after I'm done (I don't want to set you up on a platform that isn't user friendly to you) -
Marketing priorities and financial restrictions -
Business and functionality needs -
Key products and services
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SEO: meta descriptions, meta titles, keywords -
ADA: compliant colors, fonts, header tags, alt text -
Content: writing and strategy -
Menu architecture -
Skinning, formatting, etc -
Integrated tools and functionality -
Strategy, visual style guides, etc.
CONSULTING - $55 per hr.
With a background in digital storytelling, advertising to niche markets, and an eye for long tail conversions and SEO strategy, I'm available to be pulled on as a consultant to either serve as a strategist, project manager, or other support role.
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Decreasing the user’s cognitive load -
Creating an intuitive UX that makes the new feel familiar -
Creating content with a bite: making sure media is unique, bold, and true to brand, boasting a clear value proposition -
Data-driven strategy: being nimble and adaptive in response to what the data tells us -
Creating creative, empathetic human narratives through visual storytelling and striking digital assets
ANALYTICS - $60 per hr.
From advanced Google Analytics to predictive analytics, brand monitoring to sentiment analysis, I'm incredibly helpful at designing, implementing, and analyzing a data-driven marketing strategy, providing the framework to deploy targeted and personalized marketing treatments. From retroactively assessing campaign efficacy to building predictive models to forecast consumer behavior, I can help you set up your business for better monitoring, give meaningful insights, identify opportunities and leads, and ultimately help you reach greater success.
Portfolio
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Software
ADOBE SUITE
- Premiere Pro, Adobe Spark, Lightroom
SOCIAL MEDIA
- Instagram, Facebook, Youtube, Eventbrite, Tumblr, Twitter
WEB BUILDERS
- Wix, GoDaddy, Weebly, WordPress, Drupal, Squarespace, Browser Stack
ANALYTICS
- SEO implementation, Google Analytics, Hotjar, My Data Studio, Google My Business, Brandwatch, MozBar
PROJECT MANAGEMENT
- Trello, Active Collab, Podio
COMMUNICATION
- Mailchimp, Slack, Hipchat
SCREEN RECORDING
- Camtasia
MICROSOFT OFFICE
- MS Word, Excel, Outlook, Powerpoint
RESEARCH
- Qualtrics, Google Forms
DATABASE MANAGEMENT
- Microsoft Dynamics (NAV), Google Drive Suite, Crystal Reports