Moral marketing: delivering bold, data driven, niche content.
I have a clear eye for aesthetic layouts with intuitive navigation that puts the user first and decreases cognitive load. I make new websites feel familiar. I have a vast knowledge with a background in marketing analytics, ADA compliance, and improving organic reach.
Does your business exist if no one knows about it?
In a world that favors monopolies, I believe in the power of small business and freelancers, in the people who can cut through the hegemony, in the goods and services that put people first. I market what people need to the groups that need them. I use data to connect people with the services that can change their lives for the better, and empower local businesses through transparency and training.
Community over competition. Always. Let's fight the good fight together.
New Jersey Parents of Developmentally Disabled Adults is an advocacy website created by a mother of an adult child with disability. What started as a Facebook group grew into a large network of resources for parents trying to navigate counterintuitive, poorly structured state websites as they seek funding and care for their children.
META DATA & SEO
Being a smaller organization, its ability to be organically found without SEO strategy is small. To be more prominently and clearly featured on search engine results pages (SERPs), the following were added:
Short and long tail keywords
Keyword heavy meta titles
The former website did not secure usage permissions for the images they used. I sourced and created a small database of digital assets for them to use royalty free for commercial usage.
UX DESIGN & VISUAL REBRAND
Refined the web architecture around intuitive UX design, modernize layout, colors, and font choices for a clear visual hierarchy and skim friendly content.
Both to bring them up to legal standards and to help them better serve their target and secondary audiences of those with or caring for those with disability, several measures were taken. This included:
Consistent header tags
Content rich hyperlinks
Color contrast compliant color pallets
- Premiere Pro, Adobe Spark, Lightroom
- Instagram, Facebook, Youtube, Eventbrite, Tumblr, Twitter
- Wix, GoDaddy, Weebly, WordPress, Drupal, Squarespace, Browser Stack
- SEO implementation, Google Analytics, Hotjar, My Data Studio, Google My Business, Brandwatch, MozBar
- Trello, Active Collab, Podio
- Mailchimp, Slack, Hipchat
- MS Word, Excel, Outlook, Powerpoint
- Qualtrics, Google Forms
- Microsoft Dynamics (NAV), Google Drive Suite, Crystal Reports