Resume

Overview

I’m a trans content creator who consistently produces data drive results. With 6 years of experience in database management and institutional research, you could say that I’m a bit of a data nerd. I love pulling apart numbers to help clients understand the subtle nuances of desktop and mobile user behaviors.

 

I hold a research-focused bachelors in Experimental Psychology from St. John’s University and am presently enrolled in a Digital Marketing and Marketing Analytics MA program through Emerson College.

 

I have a clear eye for aesthetic, clean layouts, and developing a cohesive brand voice both in written and multimedia content. As a team player and a jack of all trades with a speciality in data refined, detail heavy, SEO strategy, I’m a valuable addition to any team or project.

Download my CV (PDF)

Download digital portfolio (PDF)

Frequently asked questions

EXPERIENCE


Digital Content Specialist, Mount Holyoke College Oct 2018 – Present

  • Create online content strategies in alignment with the College’s strategic priorities
  • Increase web traffic and user engagement
  • Cull web pages to improve site navigation
  • Customize meta data and research strategic keywords
  • Supervise student workers. Adjust the program to more closely mirror a skills-based internship focusing on teaching web fundamentals, content strategy, keyword planning, and contextual linking building
  • Triage and execute web edit requests submitted via Podio
  • Manage digital assets library (Libris)
  • Analytics: Create annual aggregate baselines for analytics. Run and report specific analytics using Z scores, decision tree modeling, churn rates, correlations, standard deviations, T-tests, and more
  • Help vet and interview vendors for anticipated brand relaunch
Photographer and Business Owner, Sage Orville Photography and Marketing MAY 2015 - PRESENT
  • Manage client correspondence, identify needs, define scope, draft quotes. Work to understand clients’ goals, brand,and priorities.
  • Create fully inclusive media campaigns for clients including website building, branding work, photography, videos, social media posts (organic and PPC), and marketing analytics
  • Manage social media platforms and track efficacy through Facebook Insights, Instagram Insights, Google Analytics, and Hotjar
  • Properly set off camera flash, white balance, shutter speed, aperture, ISO, and exposure to ensure accurate coloring, lighting, and depth of field
  • Edit photos in Adobe Lightroom with global edits, beauty edits, and more granular brush adjustments to stay in line with visual brand
  • Edit video in Premiere Pro with transitions, stabilization, audio enhancements, layered video, screening effects, masking layers, color grading, etc.
  • Published in BostonVoyager, The Valley Advocate, DapperQ, QWear, and Take Magazine with clients like Smith College, CLPP, Hampshire College, Rogue Life Arts, and Gateway City Arts
Business Owner and Educator, oomvelt www.oomveltedu.com
MAR 2019 - PRESENT
  • Create and facilitate workshops on digital marketing and marketing analytics. Craft slides, supporting materials, and email marketing lists
  • Create website, branding, social media, and event management
  • Coordinate with location vendors and other creative professionals
Project Manager, Gravity Switch MAY 2018 - AUG 2018
  • Ensured that contracted web development and graphic design work was completed on time
  • Lead in-person and remote meetings with prospective and current clients
  • Collect budget information, make memorandums of engagement, manage and deliver budget updates
  • Create and review tickets/bugs before site launch across Drupal, Squarespace, and Wordpress sites on different devices and browsers using Browser Stack
  • Implement, manage, and report on Google Analytics
  • Write updated privacy policies in compliance with GDPR practices
  • Execute ADA compliance measures across sites for AA and AAA level compliance
  • Smoke test after site launch
Data Management Associate, Harold Grinspoon Foundation JULY 2016 - MAY 2018
  • Trained PJ Library implementing partners in enrollment process with specialized data management software
  • Ran quarterly reports evaluating communities’ performance to better highlight regions in need of assistanceCreated video training resources for communities
  • Hosted in-house training for Microsoft Dynamics, NAV. Also created an extensive procedure manual for monthly processes
  • Validated a high-volume of individual subscriber eligibility (3,000 monthly) for enrollment in numerous international programs such as PJ Library and PJ Our Way
  • Prepared exported lists to be used for Facebook lookalike audiences
  • Participated in monthly data validation processes culminating with the production of mailing lists for the fulfillment center through Microsoft Dynamics and advanced Excel functions such as Vlookup and Macros
  • Geocoded maps for subscriber location using BatchGeo




EDUCATION


Emerson College, Boston, MA — Digital Marketing and Marketing Analytics MA Expected Summer 2020, Online program, part time student St John’s University, Jamaica NY — Bachelor of Art, Psychology BA December 2015

  • Philosophy and Sociology Minors
  • Dean’s List: 2012-2016
  • Researched and wrote preliminary thesis pilot on the perception of microaggressions for racial minority communities and gender and sexual minorities
  • Completion of 6 graduate courses with high marks
  • Honors: Psi Chi, Phi Eta Sigma Honors Society
  • Researcher and assistant lab manager at the Ethnic Identity and Well-being Lab and the Neuro-Developmental Speech Perception Lab responsible for data management, research method instruction, participant scheduling, leading meetings, and procedures manual creation




LECTURE PRESENTATIONS


Marketing Analytics: an Intro to Google Analytics — Presentation
Yankee Candle Village, MAY 2019

Intro to Off Camera Flash — Presentation
Kat Kattler Photography Studio, MAR 2019 & Yankee Candle Village, MAY 2019
Resume Building: How applying web principles will better showcase your skills — 3 hr. Presentation and Interactive Group Workshopping The Red Barn, MAY 2019 & Yankee Candle Village, MAY 2019 Making Your Business More Queer Inclusive— Lecture The Red Barn, APRIL 2019
Fix Your Website: Basics of User-friendly Web Design — 3 hr. Presentation and Interactive Group Workshopping
The Red Barn, APRIL 2019 & Yankee Candle Village, MAY 2019 ADA Compliance: Making Your Website More Handicap Accessible — Lecture
The Red Barn, APRIL 2019
Et tu Brute? Intuitive User Design Meets Brutalism — Lecture and Q&A
Northampton Nerd Nite, FEB 2019
Google Analytics 101: User Demographics, Page Traffic Comparisons, and Asking the Right Questions — Lecture and Q&A
Podcamp Un-conference, FEB 2019
Google Analytics 201: Secondary Dimensions — Lecture
Podcamp Un-conference, FEB 2019
Going Toe to Toe: Trans Identities and Digital Footprints — Lecture and Interactive Workshop
Facilitated by Amherst College for 9th Annual Five College Queer Gender and Sexuality Conference, MAR 2018
Photography Queeries: a How To Guide for Marketing, Inclusivity, and Welcoming Your LGBT+ Client — Lecture
Facilitated by PUG (Photography Networking Group) in partnership with Shana Perry of Love & Perry




EXHIBITIONS


Ancestry of the Dark Moons, Easthampton, MA — Gallery Showing featuring Dark moon in Gemini: The Barriers of Access to Knowledge
AUG - SEPT 2018
PEEP SHOW IV: Exploring the intersection of art and BDSM, Holyoke, MA — Gallery Showing featuring my series “Carrion Kings”
MAY 2018 Hexe, a 10-day art exhibit coinciding with the state-wide arts festival Artweek - Greenfield, MA — Gallery Showing featuring my series “Carrion Kings
APRIL 2018 PEEP SHOW III: Exploring the intersection of art and BDSM, Holyoke, MA — Gallery Showing featuring my series “Carrion Kings”
JAN 2018 Dirty Words II, Gateway City Arts, Holyoke, MA — A music event featuring community resources, speakers, and artists
JAN 2018 PEEP SHOW II: Exploring the intersection of art and BDSM, Holyoke, MA — Gallery Showing featuring my series “The Party by Ostbahnhof”
NOV 2017 PEEP SHOW: Exploring the intersection of art and BDSM, Holyoke, MA — Gallery Showing featuring my series “The Party by Ostbahnhof”
AUG 2017 Glitter Queer Art Show, Easthampton, MA — Gallery Showing featuring my series “Auf Naxos”
AUG 2017 Revolution Music Festival, Hawks and Reed Performing Art Center, Greenfield, MA — Preferred Vendor
JULY 2017




PHOTOGRAPHY FEATURES IN PUBLISHED WORKS


Keep them laughing: Stand-up comics make their way in the Valley, Hampshire Gazette | MAR 2019 100 MOST STYLISH DAPPERQS 2018, Dapper Q (for my work with a former project, “Right Click Queer) | JUNE 2018 San Juan Mayor Carmen Yulin Cruz to Mt. Holyoke students: ‘True leadership comes from the heart,’ The Valley Advocate | APRIL 2018 Wishbone Zoe, The Valley Advocate (print) | FEB 2018 Meet Caitlin Shea of Caitlin Shea Photography in Holyoke, BostonVoyager Magazine | DEC 2017 Rob Deza’s Story, Holdfast | NOV 2017 Brides, Grooms, And Their Accessories, The Valley Advocate | AUG 2017 OFF OFF OFF BROADWAY, Take Magazine | JULY 2017 Basemental: The Leafies are a Guerilla Band, The Valley Advocate | JULY 2017 Brickabrack, The Valley Advocate (print) | JULY 2017 Smith College School for Social Work: InDepth, (front page feature) | FALL 2016 Style Profile: Gabrielle Ricci, NYC, Qwear | MARCH 2016 Top 10: The best cheap things to do in Brooklyn this week, punk opera edition, Brokeland | JAN 2016




ATTENDED COURSES AND WORKSHOPS


Bringing digital personalization strategies to your projects, Ellen Diamond (Oomph Inc), online stream from 2019’s NED Camp DEC 2019 Content Management: A Job For Humans, Rachael Frank (Gravity Switch), online stream from 2019’s NERD Summit DEC 2019 NEDcamp, FOMO? Take Control of Your Career and Life!, The Top 5 Business Goals A Website Needs to Achieve, Keynote - The Three Circles of Digital Care, Accessibility 102: Slightly Beyond the Development Basics, Typographic Design Innovation with Modern CSS & Variable Fonts NOV 2019 NEDcamp, Drupal 8 Full Day Intensive, Leslie Glynn (Drupal Association Board of Directors and Aaron Winborn Award recipient) NOV 2019 Climate Crisis, CT Forum with featured speakers Dr. Ayana Elizabeth Johnson, David Wallace-Wells, and Gina McCarthy NOV 2019 Trans Inclusion at Women's Colleges, Dean Spade Associate, Professor at Seattle University School of Law NOV 2019 Accessibility and Inclusion: The Intersections of Disability Justice and LGBTQ Rights, Mia MingusOCT 2019 SANS Cybersecurity Awareness Training, Mount Holyoke College AUG 2019 Nerd Summit Day 1, Select Talks: Lessons from Homer's Car in Human-Centered Design, #Voicefirst: Ready Your Content to Search 50% of Global Searches, User-Story Driven Thread Modeling
MAR 2019 Nerd Summit Day 2, Dealing with Open Source Licences, Design Systems: Nerding out on UI Components, A New Resource-Centric Approach to Sales, Beta Testing in Your Business, The Interdisciplinarity of Digital Product Design, Strategies for Ongoing Client Success, Test Driven Development
MAR 2019 Photo Wonders: The Life and Work of Extraordinary Photographers, at panelist discussion by Lynsey Addario, Brian Skerry, Pete Souza and Moderated by Lucky Nalpathanchil
MAR 2019 Workplace Harassment: Fundamentals - Higher, Ed EduRisk by United Educators
FEB 2019 Succeeding in a Micro-Moments World, Len Gendron, Greater Holyoke Chamber of Commerce and SCORE Western Massachusetts
FEB 2019 Storytelling 101, Dan Desrochers and Lauren Simmonds, Podcamp Un-conference
FEB 2019 Growing Engagement Across Instagram and Facebook, Jamie Cocco, Podcamp Un-conference
FEB 2019 Legal Update for Title IX and Related Laws, Saudra K. Schuster, JD of alIXa
DEC 2018 Grant Writing 101, Easthampton Cultural Council LCC
SEPT 2018 Get Press Ready: Media Relations for Artists, Sarah Platanitis of Assets for Artists
MAY 2018 SEO for PR Pros: Search can Help You Get Your Message Out, Andy Crestodina via Meltwater
MAY 2018 Civil Liberties and Public Policy: Building the Movement for Reproductive Freedom
Conference Attendee and Photographer, APRIL 2018 Mailchimp 201, Meredith Esquivel, Digital Marketing Whaler of Whole Whale
In Person Training Intensive, APRIL 2018 Mailchimp 101+, Meredith Esquivel, Digital Marketing Whaler of Whole Whale
In Person Training Intensive, APRIL 2018 Inbound Fundamentals, Lindsay Thibeault, Senior Inbound Professor at Hubspot
Online Lecture, JAN 2018 Avoiding Social Engineering and Phishing Attacks, Joe Ruotolo and Thoama Yang of the Harold Grinspoon Foundation
Inservice, JAN 2018 Discover How to Improve Your SEO with Social Media, Jason, Director of Social Media with Jumpcrew
Webinar, DEC 2017 The Importance of Building a Social Calendar, Jason, Director of Social Media with Jumpcrew
Webinar, DEC 2017 Instagram Marketing Essentials, Martrell Harris with Jumpcrew
Webinar, DEC 2017 How Consistent Visual Guidelines Improve Brand Awareness, Affinity, and Recall: Everything you need to know about creating consistently on-brand visual content, Alex Direnzo, Content Strategist for Shutterstock Custom
Webinar, DEC 2017 Employer Branding on Linkedin, Viveka Von Rosen
Online Lecture, DEC 2017 Marketing Foundations: Competitive Market Analysis, Deidre Breakenridge
Online Lecture, DEC 2017 Marketing Foundations: Value Proposition Development, Chris Goward
Online Lecture, DEC 2017 Intro To Flash Photography Taken, Mark Wallace
Online Lecture, NOV 2017 Digging Deep for Purpose and Profit, Sarah Prall
In-Person Lecture facilitated by PUG, MAR 2017 Going Beyond Boosting for Business: Facebook Marketing, Crystal Childs, Founder and Marketing Director at Splash Marketing and Creative
In-Person Lecture facilitated by PUG, DEC 2016 Finding Your Super Power: A Talk About Branding, Sandra Costello
In-Person Lecture facilitated by PUG, NOV 2016




RESEARCH


“Bitten: A social Inquiry into the Impacts of Lyme Disease”
Data Manager and Lead Research | APRIL 2016 - MAY 2018
A inquiry looking at how Lyme disease socially impacts participants with a specific focus on participants’ assessments of their interpersonal and workplace relationships, and value assessments of the medical field. Research will further explore how access to and quality of insurance impact these assessments.

  • Relevant Press: “UMass Amherst lab tests ticks for viruses,” Luis Fieldman of The Sentield [Greenfield, MA]
  • Created experimental design using conditional formatting, skip logic, likert scales, randomized question blocks, and data accuracy checks in Qualtrics survey platform for an exploratory small scale study
  • Obtained IRB approval through UMass Amherst which included creation of recruitment draft, documentation of methods, CITI certification for “Social and Behavioral Research Investigators and Key Personnel” Basic Course, consent form, and other supporting documentation
  • Preliminary statistical analysis of data using correlations, pivot-tables for summated totals and percentages for individual questions, standard deviations, medians, arithmetic means, medians, and histograms
  • Collaborated with a statistician to define group perampiters for participants with more severe and more frequent Lyme symptomatology and those with less severe and less frequent symptomology based on community symptom trends, and generated descriptive statistics (race, relationship status, education, etc), two tailed significance testing, crosstabs, chi-square tests, created scale measures, and logistic regressions
  • Using tables from the statistician, created master analysis sheet with executive summary, clear breakdowns of hypotheses, thorough analysis, items of interest, relevant measures, analysis measures, results, and limitations in an easy to follow guide that was user friendly to less experienced researchers
Micro-Aggressions are Judged as Intentionally Hurtful, Pilot Study
PI | OCT 2015 - NOV 2016 Microaggressions are interactions which convey covert or unconscious biases/beliefs about disenfranchised groups. As overt discrimination declines in social acceptability, modern discrimination finds itself represented in the form of micro-aggressions (Sue, 2010). Micro-aggressions occur are subtle in nature and can manifest in both verbal and nonverbal communication and often aims at lessening or imposing inferiority the target minority in some way (Sue, 2010). Theoretical construction of micro-aggressions suggest that those who perpetuate them often view themselves as non-prejudiced and thus may fail to recognize their own biases and the hurtfulness their statements and actions may hold (Nedal et al., 2012). Thus, the hurt caused by micro-aggression is, by definition, unintentional. The aim of this study was to explore the if theoretical construct of micro-aggressions reflects how micro-aggression are perceived. Specifically, we investigated whether the hurt caused by micro-aggressions is judged to be intentional by an observer.
  • Researched literature, wrote literary review, IRB approved consent form, and postulated a hypothesis
  • Adapted speech or action based microagressions from the Homonegative Microaggressions Scale (Wright and Wegner, 2012) and from Sue et al.’s (2007) taxonomy (n=42, n=27 respectively) for main tools of assessment; asked participants to assess stimuli’s perceived hurt and perpetrators intent to hurt. Implemented survey via Qualtrics
  • Recruited participants via SONA and awarded credits for completion
  • Statistically analyzed and interpreted data using Person correlations, T-tests, tests of power to see if segmented sample sizes were large enough, and divided groups based on demographic markers
Ethnic Identity and Wellbeing Lab, St. John’s University NY
Head Research Assistant | FEB 2014 - DEC 2014 Research focused on Implicit Association Testing participants of different ethnic backgrounds and the allotment of credit upon completion of participation
  • Head organizer of research assistants, responsible for scheduling between 7 research assistants and over 200 participants as well as relaying schedules daily through phone and email mediums
  • Calendar maintenance and allotting the proper class accreditation in SONA for study participants
  • Summated data, maintained data integrity, security, and de-identification, organization, and accuracy, and participant confidentiality, looked for blank or missing fields
Neuro-Developmental Speech Perception Lab, CUNY Graduate Center NY
Assistant Lab Director | SEPT 2012 - JAN 2016
Research focused on the the neurological development of different speech pathways and processing, focusing specifically on the P1-N1-P2 complex. Most research compared the neurological differences between native English and native Polish adults in their ability to process legal and illegal phoneme sequences in natural speech stimuli. Implemented a training program for graduate and undergraduate students showing various data analysis techniques and lab procedures including neural net sanitation, application, setup, and data monitoring, participant instruction and coaching, and data saving and storage
  • Prepared EEG nets and tested for connectivity on participants
  • Prepare and clean data through Besa: remove artifacts such as blinking, average waveforms, damaged or noisy electrode sites of non essential sites, etc. Do further analysis through Igor Pro and Excel including split-half validity testing, correlations, visual creation of waveforms, and testing for waveform variability within participants and between large groups. Excel analysis of behavioral data
  • Presented research at conferences and assisted peers in literature reviews, data analysis, and poster formatting
  • Completed certification for "Protecting Human Research Participants" through the National Institutes of Health (NIH) Office of Extramural Research
St. John’s High School Research Shadowing Directive
Assistant Director | SPRING 2015
  • Explained concepts in electrophysiology and psychology, breaking down information in an accessible way to students without a prior background or skill set in the field
  • Provided lectures on data integrity, processing, and analysis as well as on case studies and research fundamentals
  • Provided individual feedback on necessary journal entries for students to ensure absorption of key concepts




WRITING


6 Ways to Have a More Trans-Inclusive Wedding, Catalyst Wedding Co. OCT 2018 See more on my blog.





PRAISE

EMILY MALLOY

Mount Holyoke College

Copy Writer and Editor

I am writing on behalf of my colleague Sage Shea. I have had the pleasure to work with him for nearly a year at Mount Holyoke’s Office of Communications and Marketing, where Sage serves as Digital Content Strategist. 

 

Sage has impressed me and our whole team from the moment he stepped on campus. He is articulate and insightful. Driven and proactive. Humorous and creative. Collaborative and encouraging. Eager to contribute, learn and grow. A natural leader and mentor. An asset across our various teams: web, design, content creation. 

 

With his sweeping command of website analytics, we have been able to make better informed decisions regarding which projects to pursue and which to decline — never an easy feat for an office such as ours, which serves multiple stakeholders. Thanks to his understanding of how users think, vital online pages of Mount Holyoke news and information have never had more tailored and thoughtful keywords associated with them. And for the first time in my four-year tenure at the College, I can now access a robust dashboard, created by Sage, that takes all guess work out of “Where are site visitors going?”

The fact that we have an impressive photographer on staff, while not reflected in his title, has not escaped the notice of colleagues in my office and beyond. Sage’s work has appeared both on the College’s website and in the Alumnae Quarterly, which is sent to tens of thousands of alumnae. 

 

I also value the multiple lenses through which Sage views the world and admire his courage in letting others know when they can — and should — do better. He does so with tact yet without hesitation. As a women’s college that since 2014 has explicitly welcomed transgender and nonbinary students, Mount Holyoke faces challenges in ensuring that our suite of print and digital materials match our College’s stated goals for inclusivity. It is vital to have staff such as Sage who are ready to point out when senior-level decision makers are missing the mark. 

 

It is not often you come across a colleague who could conduct his entire written correspondence in haiku. Sage has a truly nimble mind, a remarkable eye for visuals and an indomitable, fearless spirit. He will be treasured by any department he joins. 

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