The Boylston Rooms — Brand Specialist
www.boylstonrooms.com (http://www.boylstonrooms.com/)
OCT 2021 – PRESENT
• Redesign and relaunch the Boylston Rooms website with a focus on organic SEO rank, ADA compliance, UX, and decreasing administrative overhead
• Analyze brand positioning, market trends, and consumer insights to identify new growth opportunities, translating brand elements into actionable strategies
• Lead creative development of brand assets including marketing images and print pieces
• Manage a marketing budget of approximately $45k. Partner with regional magazines for ad placement
• Automate client forms and convert them to fillable PDFs with basic ADA compliance
Advanced Communications Fellow, U.S. Fish & Wildlife Service (federal)
The United Nations aims to protect 10% of the ocean by 2020. In September of 2016, former President Obama established the Northeast Canyons and Seamounts Marine National Monument, a legally protected biodiverse, biomass-rich, and geographically varied ocean region approximately the size of Connecticut. PT Fellowship.
OCT 2021 – JULY 2022
• Collaborate with the National Wildlife Refuges, NOAA, and other partners to develop a multi-dimensional and omni-channel outreach strategy that reaches both traditional stakeholders (e.g. fishermen, coastal towns, marine biologists) and non-traditional communities (e.g. landlocked urban centers, homesteaders)
• Research and refine robust, empirically supported behavior-change marketing strategies to encourage positive upstream behavioral shifts (e.g. social norms marketing) to bolster oceanic protective factors
• Provide technical assistance on websites, site analytics, and social media
• Develop new digital assets including internal regional videos showcasing collaborations with sovereign tribal nations
• Train interns, provide one-on-one mentoring sessions, and develop remote training modules for skill development
• Help define the scope of contracted for public scoping on federal laws regarding the Monument; assist in drafting contracts
Technical Assistance and Evaluation Coordinator, FRCOG
Franklin Regional Council of Governments (FRCOG) provides regional and state-wide support focused on substance misuse prevention and health inequalities for school-aged children. In addition to evaluations and analysis for Franklin County, this position supports grand recipients funded by the Bureau of Substance Addiction. www.csps-ma.org
AUG 2020 – OCT 2021
• Provides strategic, programming, and technical support to grant recipients to better refine prevention efforts through evidence based approaches
• Document trainings and strategic planning with various stakeholders and implementing partners. At times, this includes grants and logic models
• Plans regional implementation of several annual tests including the Teen Health Survey
• Engage in qualitative assessment via focus groups and interviews on topics including mental health, racial disparities and inequality, and substance usage
• Work with local boards to develop survey metrics
• Analyze data, write reports, prepare press releases, present data
Digital Content Strategist, Mount Holyoke College
MHC is a small, gender inclusive women’s college. Their site is over 30,000 web pages and managed on Drupal 7.
OCT 2018 - AUG 2020
• Create online content strategies in alignment with the College’s strategic priorities
• Increase web traffic and user engagement through SEO best practices, custom metadata, and strategic keywords
• Analytics: Create annual aggregate baselines for analytics. Run and report specific analytics using Z scores, decision tree modeling, churn rates, correlations, standard deviations, T-tests, and more
• Cull web pages to improve site navigation
• Supervise student workers. Adjust the program to more closely mirror a skills-based internship focusing on teaching web fundamentals, content strategy, keyword planning, and contextual linking building
• Triage and execute web edit requests submitted via Podio
• Manage digital assets library (Libris)
• Help vet and interview vendors for anticipated brand relaunch
• Creative: Film and edit videos for presidential communications, photograph and edit images for live events, lend feedback to print layout
• Boards: Trans and Gender Nonconforming (TGNC) Policy Task Force, Student Experience Emergency Response Board (COVID), Quantitative Assessment Subcommittee for Remote Learning Events, IT Subcommittee for Remote Events
Photographer and Business Owner, Sage Orville Photography and Marketing
MAY 2015 - PRESENT
• Manage client correspondence, identify needs, define scope, draft quotes. Work to understand clients’ goals, brand,and priorities.
• Create fully inclusive media campaigns for clients including website building, branding work, photography, videos, social media posts (organic and PPC), and marketing analytics
• Manage social media platforms and track efficacy through Facebook Insights, Instagram Insights, Google Analytics, and Hotjar
• Properly set off camera flash, white balance, shutter speed, aperture, ISO, and exposure to ensure accurate coloring, lighting, and depth of field
• Edit photos in Adobe Lightroom with global edits, beauty edits, and more granular brush adjustments to stay in line with visual brand
• Edit video in Premiere Pro with transitions, stabilization, audio enhancements, layered video, screening effects, masking layers, color grading, etc.
• Published in BostonVoyager, The Valley Advocate, DapperQ, QWear, and Take Magazine with clients like Smith College, CLPP, Hampshire College, Rogue Life Arts, and Gateway City Arts
Project Manager, Gravity Switch
MAY 2018 - AUG 2018
• Ensured that contracted web development and graphic design work was completed on time
• Lead in-person and remote meetings with prospective and current clients
• Collect budget information, make memorandums of engagement, manage and deliver budget updates
• Create and review tickets/bugs before site launch across Drupal, Squarespace, and Wordpress sites on different devices and browsers using Browser Stack
• Implement, manage, and report on Google Analytics
• Write updated privacy policies in compliance with GDPR practices
• Execute ADA compliance measures across sites for AA and AAA level compliance
• Smoke test after site launch
Data Management Associate, Harold Grinspoon Foundation
JULY 2016 - MAY 2018
• Trained PJ Library implementing partners in enrollment process with specialized data management software
• Ran quarterly reports evaluating communities’ performance to better highlight regions in need of assistanceCreated video training resources for communities
• Hosted in-house training for Microsoft Dynamics, NAV. Also created an extensive procedure manual for monthly processes
• Validated a high-volume of individual subscriber eligibility (3,000 monthly) for enrollment in numerous international programs such as PJ Library and PJ Our Way
• Prepared exported lists to be used for Facebook lookalike audiences
• Participated in monthly data validation processes culminating with the production of mailing lists for the fulfillment center through Microsoft Dynamics and advanced Excel functions such as Vlookup and Macros
• Geocoded maps for subscriber location using BatchGeo