Resume
Overview
I’m a trans content creator who consistently produces data drive results. With 6 years of experience in database management and institutional research, you could say that I’m a bit of a data nerd. I love pulling apart numbers to help clients understand the subtle nuances of desktop and mobile user behaviors.
I hold a research-focused bachelors in Experimental Psychology from St. John’s University and am presently enrolled in a Digital Marketing and Marketing Analytics MA program through Emerson College.
I have a clear eye for aesthetic, clean layouts, and developing a cohesive brand voice both in written and multimedia content. As a team player and a jack of all trades with a speciality in data refined, detail heavy, SEO strategy, I’m a valuable addition to any team or project.
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Download digital portfolio (PDF)

The Boylston Rooms — Brand Specialist
OCT 2021 – PRESENT
Redesign and relaunch the Boylston Rooms website with a focus on organic SEO rank, ADA compliance, UX, and decreasing administrative overhead
Analyze brand positioning, market trends, and consumer insights to identify new growth opportunities, translating brand elements into actionable strategies
Lead creative development of brand assets including marketing images and print pieces
Manage a marketing budget of approximately $45k. Partner with regional magazines for ad placement
Automate client forms and convert them to fillable PDFs with basic ADA compliance
Advanced Communications Fellow, U.S. Fish & Wildlife Service (federal)
The United Nations aims to protect 10% of the ocean by 2020. In September of 2016, former President Obama established the Northeast Canyons and Seamounts Marine National Monument, a legally protected biodiverse, biomass-rich, and geographically varied ocean region approximately the size of Connecticut. PT Fellowship.
OCT 2021 – JULY 2022
Collaborate with the National Wildlife Refuges, NOAA, and other partners to develop a multi-dimensional and omni-channel outreach strategy that reaches both traditional stakeholders (e.g. fishermen, coastal towns, marine biologists) and non-traditional communities (e.g. landlocked urban centers, homesteaders)
Research and refine robust, empirically supported behavior-change marketing strategies to encourage positive upstream behavioral shifts (e.g. social norms marketing) to bolster oceanic protective factors
Provide technical assistance on websites, site analytics, and social media
Develop new digital assets including internal regional videos showcasing collaborations with sovereign tribal nations
Train interns, provide one-on-one mentoring sessions, and develop remote training modules for skill development
Help define the scope of contracted for public scoping on federal laws regarding the Monument; assist in drafting contracts
Technical Assistance and Evaluation Coordinator, FRCOG
Franklin Regional Council of Governments (FRCOG) provides regional and state-wide support focused on substance misuse prevention and health inequalities for school-aged children. In addition to evaluations and analysis for Franklin County, this position supports grand recipients funded by the Bureau of Substance Addiction. www.csps-ma.org
AUG 2020 – OCT 2021
Provides strategic, programming, and technical support to grant recipients to better refine prevention efforts through evidence based approaches
Document trainings and strategic planning with various stakeholders and implementing partners. At times, this includes grants and logic models
Plans regional implementation of several annual tests including the Teen Health Survey
Engage in qualitative assessment via focus groups and interviews on topics including mental health, racial disparities and inequality, and substance usage
Work with local boards to develop survey metrics
Analyze data, write reports, prepare press releases, present data
Digital Content Strategist, Mount Holyoke College
MHC is a small, gender inclusive women’s college. Their site is over 30,000 web pages and managed on Drupal 7.
OCT 2018 - AUG 2020
Create online content strategies in alignment with the College’s strategic priorities
Increase web traffic and user engagement through SEO best practices, custom metadata, and strategic keywords
Analytics: Create annual aggregate baselines for analytics. Run and report specific analytics using Z scores, decision tree modeling, churn rates, correlations, standard deviations, T-tests, and more
Cull web pages to improve site navigation
Supervise student workers. Adjust the program to more closely mirror a skills-based internship focusing on teaching web fundamentals, content strategy, keyword planning, and contextual linking building
Triage and execute web edit requests submitted via Podio
Manage digital assets library (Libris)
Help vet and interview vendors for anticipated brand relaunch
Creative: Film and edit videos for presidential communications, photograph and edit images for live events, lend feedback to print layout
Boards: Trans and Gender Nonconforming (TGNC) Policy Task Force, Student Experience Emergency Response Board (COVID), Quantitative Assessment Subcommittee for Remote Learning Events, IT Subcommittee for Remote Events
Photographer and Business Owner, Sage Orville Photography and Marketing
MAY 2015 - PRESENT
Manage client correspondence, identify needs, define scope, draft quotes. Work to understand clients’ goals, brand,and priorities.
Create fully inclusive media campaigns for clients including website building, branding work, photography, videos, social media posts (organic and PPC), and marketing analytics
Manage social media platforms and track efficacy through Facebook Insights, Instagram Insights, Google Analytics, and Hotjar
Properly set off camera flash, white balance, shutter speed, aperture, ISO, and exposure to ensure accurate coloring, lighting, and depth of field
Edit photos in Adobe Lightroom with global edits, beauty edits, and more granular brush adjustments to stay in line with visual brand
Edit video in Premiere Pro with transitions, stabilization, audio enhancements, layered video, screening effects, masking layers, color grading, etc.
Published in BostonVoyager, The Valley Advocate, DapperQ, QWear, and Take Magazine with clients like Smith College, CLPP, Hampshire College, Rogue Life Arts, and Gateway City Arts
Project Manager, Gravity Switch
MAY 2018 - AUG 2018
Ensured that contracted web development and graphic design work was completed on time
Lead in-person and remote meetings with prospective and current clients
Collect budget information, make memorandums of engagement, manage and deliver budget updates
Create and review tickets/bugs before site launch across Drupal, Squarespace, and Wordpress sites on different devices and browsers using Browser Stack
Implement, manage, and report on Google Analytics
Write updated privacy policies in compliance with GDPR practices
Execute ADA compliance measures across sites for AA and AAA level compliance
Smoke test after site launch
Data Management Associate, Harold Grinspoon Foundation
JULY 2016 - MAY 2018
Trained PJ Library implementing partners in enrollment process with specialized data management software
Ran quarterly reports evaluating communities’ performance to better highlight regions in need of assistanceCreated video training resources for communities
Hosted in-house training for Microsoft Dynamics, NAV. Also created an extensive procedure manual for monthly processes
Validated a high-volume of individual subscriber eligibility (3,000 monthly) for enrollment in numerous international programs such as PJ Library and PJ Our Way
Prepared exported lists to be used for Facebook lookalike audiences
Participated in monthly data validation processes culminating with the production of mailing lists for the fulfillment center through Microsoft Dynamics and advanced Excel functions such as Vlookup and Macros
Geocoded maps for subscriber location using BatchGeo
The Social Model of Disability — Presentation, NERD NITE, JUNE 2023
Disability Drives Design — Presentation, NERD SUMIT, MARCH 2023
Steel and Flint Discussions: Make your brand a safer space for LGBTQ+ couples — Invited Panelist, Steel And Flint Society: Wedding Photography Education-Esteban Gil, JUNE 2020
How the foundations of UX can bring resumes into the 21st century — Presentation NERD Summit, MARCH 2020
Et tu Brute? Intuitive UX, meet Brutalism — Presentation NERD Summit, MARCH 2020
Making Strides to ADA Compliance — 101-level Presentation Western MA Podcamp, FEB 2020
Foundations of Intuitive UX — 101 level Presentation Western MA Podcamp, FEB 2020
Marketing Analytics: an Intro to Google Analytics — Presentation Yankee Candle Village, MAY 2019
Intro to Off Camera Flash — Presentation Kat Kattler Photography Studio, MAR 2019 & Yankee Candle Village, MAY 2019
Resume Building: How applying web principles will better showcase your skills — 3 hr. Presentation and Interactive Group Workshopping
The Red Barn, MAY 2019 & Yankee Candle Village, MAY 2019
Making Your Business More Queer Inclusive— Lecture
The Red Barn, APRIL 2019
Fix Your Website: Basics of User-friendly Web Design — 3 hr. Presentation and Interactive Group Workshopping The Red Barn, APRIL 2019 & Yankee Candle Village, MAY 2019
ADA Compliance: Making Your Website More Handicap Accessible — Lecture The Red Barn, APRIL 2019
Et tu Brute? Intuitive User Design Meets Brutalism — Lecture and Q&A Northampton Nerd Nite, FEB 2019
Google Analytics 101: User Demographics, Page Traffic Comparisons, and Asking the Right Questions — Lecture and Q&A Podcamp Un-conference, FEB 2019
Google Analytics 201: Secondary Dimensions — Lecture Podcamp Un-conference, FEB 2019
Going Toe to Toe: Trans Identities and Digital Footprints — Lecture and Interactive Workshop Facilitated by Amherst College for 9th Annual Five College Queer Gender and Sexuality Conference, MAR 2018
Photography Queeries: a How To Guide for Marketing, Inclusivity, and Welcoming Your LGBT+ Client — Lecture Facilitated by PUG (Photography Networking Group) in partnership with Shana Perry of Love & Perry
PRAISE
EMILY MALLOY
Mount Holyoke College
Copy Writer and Editor
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I am writing on behalf of my colleague Sage Shea. I have had the pleasure to work with him for nearly a year at Mount Holyoke’s Office of Communications and Marketing, where Sage serves as Digital Content Strategist.
Sage has impressed me and our whole team from the moment he stepped on campus. He is articulate and insightful. Driven and proactive. Humorous and creative. Collaborative and encouraging. Eager to contribute, learn and grow. A natural leader and mentor. An asset across our various teams: web, design, content creation.
With his sweeping command of website analytics, we have been able to make better informed decisions regarding which projects to pursue and which to decline — never an easy feat for an office such as ours, which serves multiple stakeholders. Thanks to his understanding of how users think, vital online pages of Mount Holyoke news and information have never had more tailored and thoughtful keywords associated with them. And for the first time in my four-year tenure at the College, I can now access a robust dashboard, created by Sage, that takes all guess work out of “Where are site visitors going?”
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The fact that we have an impressive photographer on staff, while not reflected in his title, has not escaped the notice of colleagues in my office and beyond. Sage’s work has appeared both on the College’s website and in the Alumnae Quarterly, which is sent to tens of thousands of alumnae.
I also value the multiple lenses through which Sage views the world and admire his courage in letting others know when they can — and should — do better. He does so with tact yet without hesitation. As a women’s college that since 2014 has explicitly welcomed transgender and nonbinary students, Mount Holyoke faces challenges in ensuring that our suite of print and digital materials match our College’s stated goals for inclusivity. It is vital to have staff such as Sage who are ready to point out when senior-level decision makers are missing the mark.
It is not often you come across a colleague who could conduct his entire written correspondence in haiku. Sage has a truly nimble mind, a remarkable eye for visuals and an indomitable, fearless spirit. He will be treasured by any department he joins.
